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ARIANA SIEGEL

 

Founder, UXR Center

Ariana’s expertise in user experience, behavior change psychology, and human-centered design has fueled her work bringing novel products to market. Her work has been cited in Forbes and the New York Times.

 

Ariana developed the PS5 (PlayStation), used choreography as a pathway for computational thinking (MIT Media Lab), designed tools for healthy habits (Tovi), and created robots to ignite kids’ cognition and imagination (Woobo). For her graduate work, Ariana explored technology as a tool to unlock physical action, positive change, and learning (Harvard).

 

Ariana loves creating experiences for others that spark self-discovery, empathy, and meaningful results. She has led transformational, capability-building programs for AmLaw 100 firms, a variety of start-ups, and a best-selling author (Simon Sinek).

 

Today, as Senior User Researcher at MINDBODY, she studies how people sustain healthy routines, how businesses create community, and what the future of wellness holds.

 

Ariana holds a Masters from Harvard University (Technology, Innovation, Education) and a Bachelors from New York University (psychology, dance). 

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